This report is sponsored by Niche. Every year over 27 million students choose their college on Niche. Niche's enrollment marketing solutions enable their 1,700 partners to build genuine connections that turn interest into applications and enrollment.
The fall of 2020 was an unusual moment in higher education. Your campus grappled with opening plans, parents struggled with safety concerns, students experienced the disappointments of remote classes and canceled athletics, and prospective students watched it all unfold. Our report helps you understand the true impact this moment will have on admissions conversation.
What This Report Gives You
Sources, Sites, and Subjects explores the digital spaces students discuss important aspects of their lives and what they talk about.
Tying it Back to Yield examines the conversation from prospective and admitted students around key topics with direct impact on yield.
Athletics Score Big Time shares the tremendous impact of college athletics on admissions.
Let's Not Forget Parents digs into the online behavior for parents of prospective students and parents of admitted students.
Questions to Consider guide and inform the strategies and tactics you put in place on your campus to guide them through the admissions journey.