A Social Intelligence Report
Research shows that HBCUs overperform in outcomes, but continue to be underfunded compared to predominantly white campuses. We used social intelligence insights to understand how HBCUs can leverage alumni success to elevate brand awareness and increase trust with local and national audiences through increasing public relations and marketing efforts.
The social intelligence report examines the scope of alumni success to reveal that the majority of alumni news mentions don't consistently reference the value of the HBCU educational experience.
Cultural competency experts conducted a thematic analysis to understand the opportunities and recommend actionable strategies to center student voices and increase the impact of HBCUs.
