Webinar: Social Listening for Recruitment Insights

A panel discussion exploring the conversation of prospective and admitted student audiences.

Key Takeaways

1. In general, campuses focus heavily on the post-admit audience, but there’s a need to spend time on the pre-admit—they have different needs and concerns. 
2. Building trust with student ambassadors and embracing what they bring forward allows you to create the authentic content prospective students search for. 
3. Students prefer the low-tech, informal approach. Plus, a live mascot like Butler Blue IV doesn’t hurt!

Presented By

Campus Sonar Marketing Manager Rebecca Stapley and featuring guest experts:

• Michael Kaltenmark, Director of External Relations at Butler University
• Kristi Lafree, Director of Enrollment Marketing at Butler University
• Dayana Kibilds, Acting Director of Undergraduate Recruitment and Admissions at Western University