1. Campus Sonar Insights
  2. Marketing
  3. December 2021: Social Listening Benchmarks

Webinar: Changes in Higher Ed Online Conversation

More Media, Less Social: A panel discussion exploring social listening benchmarks for higher ed, including insights and current trends.

Marketing: Webinar

Key Takeaways

  1. The importance of understanding where your conversation takes place and how each source contributes to your brand and reputation.
  2. Platform engagement is becoming more fractured as audiences move away from traditional social media and connect more with smaller groups and communities.
  3. The need to set boundaries for everyone who works in social on campus, including campus executives, to humanize the people behind the platforms.
  4. The power of social is in building trust. When your community reaches out to you for help, there's always another opportunity to be a resource and share other stories and information.

Guest Experts

  • Sallie Poggi, Director of Social Media at University of California–Davis 
  • Alonda Thomas, Chief Communications Officer and Associate Vice President for Marketing and Communications at Jackson State University 

Listen to the recording.

  • Note you may need to re-register for the webinar.
  • Please use access code: *f$8Nn+1