Webinar: What Marketers Need to Know about Higher Ed Conversation

A panel discussion on industry benchmarks from our May 2021 report.

Key Takeaways

1. We found significantly less consistency among smaller campuses in fall 2020, which presents an opportunity to differentiate your campus.
2. Your athletics conversation is either increasing the number of people talking about you or it's increasing how much the same people talk about you. Knowing your situation has important strategic takeaways.
3. Fall 2020 required marketers to think about new tactics, audiences, and strategic messages. As we move beyond the pandemic, it's important we don't leave behind pandemic-driven initiatives that made a positive impact for your campus.

Presented By

Campus Sonar Founder and CEO Liz Gross and Steve App.

Guest Experts

• Jaime Hunt, Vice President and Chief Communications and Marketing Officer at Miami University
• Melissa Richards, Vice President for Communications and Marketing at Hamilton College